Enea: tenders

Context and business problem

Since I returned to GPD Agency in 2025, I have helped the agency win Enea’s tenders. Every tender I worked on was won, and the collaboration is ongoing.

The challenge in each tender: present energy offers clearly enough that customers understand them and complete the journey, and show this in the pitch.

Constraints

• Tender timelines.
• Offers that are complex by nature (tariffs, conditions), which makes clarity the main design job.

My role and key decisions

• New landing pages: designed for the tenders.
• UX/UI design: a clearer offer and a smoother user journey.
• E-mailings: designed as part of the same journey.
• I have worked on a dozen or so tenders.

Decision: treat the mailing and the landing page as one journey.

Why: the promise in the e-mail is the first thing the customer sees on the page.

Where AI fits

I used AI to explore layout and copy variants quickly within tender deadlines; final directions were chosen by me and reviewed with the team.

Outcome and impact

• All tenders won.
• Tender-winning landing pages and mailings: clearer offers, a smoother user journey and higher sales.

What I learned

• In tenders, a clear offer wins twice: once with the jury and again with the customers after launch.